Behind the brand

Australian owned and established in 2018 Lulu by the sea has a passion for swim wear that specialises in bringing you Beautiful and good quality products. Lulu By The Sea is made for all our sun chasers and summer lovers around the world.

Our designs are made for you to feel amazing and fierce. With our sleek bikinis, beautiful colours and wide range summer has never been so fun. 

Behind the brand

Created and designed by Shanae inspired by the idea of a never ending summer. Shanae wanted to create swimwear anyone could wear and to feel confident and amazing in themselves when wearing it. Sick of working in jobs she didn’t have a passion for and a love for summer, The beach and fashion Lulu By The Sea was born.